If you want to learn how to promote a speaker on social media, you’ve come to the right place. The first step to promote a speaker is to identify the key elements of their expertise. Next, you’ll need to tie those elements into a current news peg. Lastly, you’ll need to find a way to advertise your speaker and their expertise to your audience.
Influencers deliver 11 times more ROI than other forms of marketing
There are several ways to promote a speaker on social media. However, one of the best options is to partner with an influential industry expert. This is the most effective way to reach a targeted niche community.
The first step to partnering with an influencer is to determine what your goals are. For example, you may want to increase your website traffic or gain new email subscriptions. These goals should be incorporated into the campaign.
Ideally, your goal should be to generate brand awareness. If you have a loyal customer base, they will share positive reviews and talk about your business with their friends and family. These customers are the best ambassadors for your brand. They will drive traffic to your site and help you gain sales.
A good way to find influencers is to look through past conference attendance lists. These will give you an idea of which individuals have stood out. Follow these individuals to learn more about their social presence.
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